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The Internet holds a unique purpose and
potential for each individual website presented. With everyone having
a different message and goal, we don't assume that what works for one
will necessarily work for another. However,
there are certain universal realities of the Internet today that help
us grasp what we endeavor with each new project.
Mentioned below are a few simple truths
about the Internet as we understand it. These ideas provide an insight
into why Beans & Franks is in the business of web development.
- The Internet is an attractive tool for
communication. People are intrigued with the innovation, diversity and
immediacy of the Net. A website that fails in any one of these areas
will not succeed.
- There's a need to stand above the mass
of other websites flooding the Internet every day. It's easy to have
a simple website online in under an hour. For this reason, the Net
is littered with mediocre productions that compete for viewer attention.
Visual design as well as effective concepts of branding and promotion
matter now more than ever.
- Having a website is more than a smart
business decision—it is an absolute necessity. As more people embrace
the Net as a source of information on all subjects that interest them,
traditional promotional media will suffer in its effectiveness, and
thus its cost-effectiveness. Businesses without websites will continue
to lose more and more potential customers.
- A website is not the only way to promote
a business on the Internet; web banner advertising is available on other
business's websites. But website advertising has stumbled in its ability
to effectively drive traffic to the desired destination. (Competitive
techniques and market saturation have all but neutralized ad banner
pull.) Unless your budget for banner ads is monumental, your (average)
1% ROI will be inconsequential. A business website, promoted through
search engines, traditional media and word of mouth will be incredibly
more effective and affordable.
- The Internet is an open game; all are
invited to play. However, the playing field is not as level as some
suggest. While entry to the medium is easy and affordable, there's no
denying that better financial resources can afford broader ventures
into design, technology and interactive elements. But the goal is still
the same for all players: clear communication of the message. It's here
that the David can defeat the Goliath. Clear communication is served
better with intuition and creativity than with piles of dollar bills.
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