What a website Can Do
- Save money. A website from Beans
& Franks is available at a much lower cost than more traditional
forms of promotional media.
- Reach customers everywhere. People
will view your site from down the street and across the globe.
- Change quickly. A website is dynamic
and is easily adapted to suit your current message and goal.
- Tell the whole story. Now you
can inform viewers in much greater detail. Present your entire message
because space in cyberspace is extremely cost effective.
- Extend your branding effort. You
can leverage your website to build upon your brand identity. Let the
world know who you are and what you stand for.
- Open doors to communication. A
website can be the spearhead to an online communication campaign. Keep
your clients informed. Be informed by your clients. Streamline your
Customer Service. Let people talk to you and offer to listen.
Facts About the Medium
- The Net is growing in size and popularity.
It is catching on as an appealing and productive source of information
and entertainment. The Internet is not a fad.
- Not being on the Internet hurts business.
More and more people expect your business to have a website as much
as they expect your business to have a telephone, and for the same reason:
communication. Not having a website places your business behind your
competition and discourages potential customers.
- The Net is getting more crowded.
There are more viewers and websites added daily. Professional practices
of development and promotion are crucial to ensure the success of your
site.
- The Internet has draw, and therefore,
it is draining viewers from other media. TV, radio and print are all
threatened in their effectiveness in serving the needs of consumers,
and in fulfilling the promises made to advertisers.
 
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